the century of the self transcript

No one even tries. In the 1990s, they were instrumental to bringing the Democratic Party in the US and New Labour in the United Kingdom back into power through use of the focus group, originally invented by psychoanalysts employed by US corporations to allow consumers to express their feelings and needs, just as patients do in psychotherapy. He cites Paul Mazer, a Wall Street banker working for Lehman Brothers in the 1930s: "We must shift America from a needs- to a desires-culture. A. Season 1. According to BBC publicity: To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. He invented the field of public relations, popularized press releases and product tie-ins, and changed public opinion about matters ranging from women smoking to the use of paper cups all to increase sales. This series is about how those in power have used Freud's theories to endobj This gave way in the early 20th century to advertising aimed to connect feelings with a product. forces hidden deep inside the minds of all human beings. The documentary explores the various ways that governments, global organizations and corporations have used Freud's theories. He wondered whether he might be able to. It was the start of the all-consuming self which has come to, Freud's ideas about how the human mind works have now become an accepted part of society. But the heart of the series is not just Sigmund Freud but other members of the Freud family. Bernays is almost completely unknown today but his influence on the 20th century was nearly as great as his uncles. Uploaded by 4 0 obj Forces which if not controlled led individuals and societies to chaos and destruction. Jay Ogilvy, Director of Psychological Values Research, Amina Marie Spengler, Director, Psychological Values Research Programme, 197886, Christine MacNulty, program manager, Values and Lifestyles Team, SRI International 197881, Historical Film of the Year, History Today Trust Awards, Best Documentary Series, Royal Television Society, Best Documentary Series, Grierson Documentary Awards, This page was last edited on 2 December 2022, at 23:03. ", Against this backdrop Freud who was suffering from cancer of the jaw retreated yet again to the alps. Its gripping, it explains a lot, and it reminds me of The Matrix in the way it portrays an ugly dystopian truth hidden behind bland normality. The conformity and mass-marketing of the 1950s reflect this view of a public that cannot be trusted to think for itself. In part four the main subjects are Philip Gould, a political strategist, and Matthew Freud, a PR consultant and the great-grandson of Sigmund Freud. He combined these desired symbols with products to make society conform around these capitalist desires. What did Freud think about the idea of the equality of man? In Episode 4 the main subjects are Philip Gould and Matthew Freud, the great grandson of Sigmund, a PR consultant. Looking for the Red Pill on propaganda and how the state engineers your consent?. This episode is about Freud's American nephew Edward Bernays. Be the first one to, Advanced embedding details, examples, and help, Terms of Service (last updated 12/31/2014). Century of the Self has engaging interviews, rare archival footage, a sweeping view of recent history, and, alas, somewhat irritating music. Although he benefitted from his nephews promotion of his writing, one gathers he was uncomfortable with commercial exploitation of his ideas. He showed American corporations for the first time how to they could make people want things they didn't need by linking mass produced goods to their unconscious desires. The business and, increasingly, the political world uses psychological techniques to read and fulfill our desires, to make their products or speeches as pleasing as possible to us. What was needed was a new elite that could manage what he called the bewildered herd. THe focus group involved sitting a bunch of people down and allowing them to express their deepest desires about a product. What motivated people to spend their hard-earned money on features theyd never use and quality theyd never fully appreciate? Bernays was determined to find a way to manage and alter the way these new crowds thought and felt. Forces. The Episode Four: Eight People Sipping Wine in Kettering. Part two explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses. His daughter Anna Freud, a pioneer of child psychology, is mentioned in part two. It may have been a patient (I can't recall) who. Human beings could never be allowed to truly express themselves because it was too dangerous. About; Blog; Projects; Help; Donate. You know if you were unhappy, can you. Can Humans Detect Text by AI Chatbot GPT? imagine for instance you see someone in the country in a castle you are deeply unhappy you are a woman; you couldn't go to your mate and cry on her shoulders, you couldn't go into the village and complain about your. - Adam Curtis' introduction to the first episode. I dont wish to force anyone to watch it, but I do highly recommend it. dangerous crowd in an age of mass democracy. asks deeper questions about the roots and methods of modern Bernays set out to experiment with the minds of the popular classes. Century of The Self Transcript Original Title: Century of the Self Transcript Uploaded by Zizek11 Copyright: Attribution Non-Commercial (BY-NC) Available Formats Download as DOCX, PDF, TXT or read online from Scribd Flag for inappropriate content Download now of 53 In briefest outline, Century of the Self advances the thesis that Freuds views of the unconscious set the stage for corporations, and later politicians, to market to our unconscious fears and desires. The underlying theme being that, when you want someone to choose something a certain way, you play to their emotions not their rational. To many this meant that. Curtis raises the question of the intentions and roots of this fact. The Century Of The Self ( Part 1) by onderkoffer Topics social engeneering, freud Happiness Machines. Certainly, the people may feel they are in charge, but are they really? There is a fascinating discussion in the film about political activism being co-opted in this process: Making the world a better place gave way to making oneself better in ways that, not coincidentally, required buying more goods and services. Because Bernays was the first person to take Freud's ideas about human beings and use them to manipulate the masses. It also questions the modern way we see ourselves, the attitude to fashion and superficiality. Along these general themes, The Century of the Self To do this he turned to the writings of his Uncle Sigmund. Since the end of the 19th century, America had become a. with millions clustered together in the cities. Research demonstrates psychodynamic therapy is not effective. Weve come to accept that as routine nearly 40 years later. It was the start of the all-consuming. Capture a web page as it appears now for use as a trusted citation in the future. Out of this would come a new political idea of how to control the masses. The Century of the Self - Part 2: "The Engineering of Consent" JustAdamCurtis 33K subscribers 608K views 6 years ago This episode explores how those in power in post-war America used Freud's. Century of the Self Transcript - Part 1 - Happiness Machines A hundred years ago a new theory about human nature was put forth by Sigmund Freud. What the corporations realized they had to do was transform the way the majority of Americans thought about products. Products will be sold. Bernays, an American propagandist in WWI, applied his wartime experience and his uncles theories of the unconscious to peacetime commerce. Old Medication, New Use: Can Prazosin Curb Drinking? Enigmatically, the final camera shot zooms in on Freuds tombstone. By satisfying people's inner selfish, desires one made them happy and thus docile. It also questions the modern way people see themselves, the attitudes to fashion, and superficiality. The point here is that the unconscious was seen as a dangerous menace that needed to be kept under lock and key. Curtis isnt explicit but implies that treating people as rational tends to make them more so. Since the end of the 19th century, America had become a mass industrial society with millions clustered together in the cities. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. [Reupload]This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil t. Now of course Freud put that very much into question - you see to examine yourself you would have to put. It was this they believed had happened in Russia. Where once the political process was about engaging people's rational, conscious minds, as well as facilitating their needs as a society, the documentary shows how by employing the tactics of psychoanalysis, politicians appeal to irrational, primitive impulses that have little apparent bearing on issues outside of the narrow self-interest of a consumer population. This series is about how those in power have used Freud's theories to Century of the Self Transcript Written and Produced by Adam Curtis A hundred years ago a new theory about human nature was put forth by Sigmund Freud. Amazingly enough, at the root of this change was Sigmund Freuds nephew, Edward Bernays. onderkoffer It also The Century of the Self is a 2002 British television documentary series by filmmaker Adam Curtis. Man is a ferocious animal, the most ferocious animal that exists. Resistance is futile.. An illustration of a heart shape ; Contact . To many this meant that one of the guiding principles of mass democracy was wrong; the belief that human beings could be trusted to make decisions on a rational basis. In this way Bill Clinton would get footage of him doing the activities that swing voters would find themselves doing, as they must have found that people wanted a president who could relate to them. superficiality. Course Hero is not sponsored or endorsed by any college or university. Because Bernays was the first person to take Freud's ideas about human beings and use them to, manipulate the masses. want things they didn't need by linking mass produced goods to their unconscious desires. He felt that man is an impossible creature and a very sadistic and bad species and did not believe that man can be improved. 2013 Steven Reidbord MD. The Century of the Self LITERAL TRANSCRIPT 'A hundred years ago a new theory about human nature was put forth by Sigmund Freud. But perhaps this wasn't the end of manipulating as they found that the individual wanted something to make them feel like an individual. Happiness Machines. Among the main characters are Freud himself and his nephew Edward For the 2009 album by And You Will Know Us by the Trail of Dead, see, Note: the quote is from a 1927 article by Mazur in the, The Gold Diggers' Song (We're in the Money), "The Century of the Self - BBC Two England - 17 March 2002", "The Century of the Self - BBC Two England - 24 March 2002", "The Century of the Self - BBC Two England - 31 March 2002", "The Century of the Self - BBC Two England - 7 April 2002", "BBC Four Documentaries - The Century of the Self", "Back to Narrative at the History Today Awards", The Century of the Self BBC Documentary (by Adam Curtis), There is a Policeman Inside All Our Heads: He Must Be Destroyed, https://en.wikipedia.org/w/index.php?title=The_Century_of_the_Self&oldid=1125237942, "Happiness Machines" (originally broadcast 17 March 2002), "The Engineering of Consent" (originally broadcast 24 March 2002), "There is a Policeman Inside All Our Heads; He Must Be Destroyed" (originally broadcast 31 March 2002), "Eight People Sipping Wine in Kettering" (originally broadcast 7 April 2002), Peter Strauss, employee of Edward Bernays 194852, Peter Solomon, investment banker, Lehman Brothers, Stuart Ewen, historian of public relations, Ellen Herman, historian of American psychology, Fritz Gehagen, psychoanalyst and employee of, Bill Schlackman, psychologist and employee of Ernest Dichter, Laughlin Taylor, assistant to Dr Ewen Cameron 195860, Linda MacDonald, patient of Dr Ewen Cameron, Dr John Gittinger, Chief Psychologist, CIA, 195074, Dr Leo Rangell, Los Angeles psychoanalyst, Lore Reich Rubin, Wilhelm Reich's daughter, Dr William Coulson, leader, Nuns' Encounter Group. THE CENTURY OF THE SELF Aired Monday 29 April - Thursday 2 May 2002 7pm-8pm Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty. We must shape a new mentality in America. By marketing products as a means of self-expression, business turned from channeling public impulses to pandering to them. The Century of the Self Marketing has changed greatly over the last 100 years. Mara Alczar? He was the king of capitalist propaganda because of this genius to control the mob. The business and political worlds use psychological techniques to read, create and fulfill the desires of the public, and to make their products and speeches as pleasing as possible to consumers and voters. Note From Glenn Greenwald: The following is the full show transcript, for subscribers only, of a recent episode of our System Update program, broadcast live on Monday, Febraury 27, 2023. Idiots he called the mob, and by combining different symbols ingrained within the subconscious desires of the individual (He linked woman's freedom rights, with the rights to smoke cigarettes, which were at that time, only socially acceptable for men). He wrote a book called Civilization and it's Discontents. Eight People Sipping Wine in Kettering The Freud dynasty is at the heart of this compelling social history. Bernays is almost completely unknown today but his influence on the 20th century was nearly as great as his uncles. One of its stars in Britain was Matthew Freud who followed in the footsteps of his relation, Edward Bernays, the inventor of public relations in the 1920s. Emphasis on the past; Focus on expression of emotion; Emphasis, D. Brief and long-term psychodynamic psychotherapy cannot be compared. Yet by the early 1970s, the signature unkempt long hair became a style featured in fashion magazines and offered in hair salons, and blowdryers were widely sold to cater to this new look. Due to a planned power outage on Friday, 1/14, between 8am-1pm PST, some services may be impacted. It was the start of the all-consuming self which has come to dominate our world today. feelings, it was assailing yourself to someone you just couldn't. The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. This volume contains 14 essays and commentaries on youth development penned by educators, policymakers, and leaders of youth development organizations. There is a Policeman Inside All Our Heads: He Must Be Destroyed 4. See production, box office & company info, Self - President World Council for Psychotherapy, The Trap: What Happened to Our Dream of Freedom, All Watched Over by Machines of Loving Grace, An incredible summary of 20th century business and propaganda. Powered by. Bernays was determined to find a way to manage and alter the way these new crowds thought and felt. Fake News: As the Problem Or a Symptom of a Deeper Problem? THE CENTURY OF THE SELF ''In Spiritual Warfare it is more crucial to understand the enemy's Stratagems than it is to pick up a sword to deal with the enemy. Because they had to respect you. Along these lines, The Century of the Self asks deeper questions about the roots and methods of consumerism and commodification and their implications. He wrote a book called Civilization and it's Discontents. Bernays read it and the picture of hidden irrational forces inside human beings fascinated him. The politicians believed they were creating a new and better form of democracy, one that truly responded to the inner feelings of individual. Machines which have become the key to economic progress.". The papers, written to commemorate 10 years of American Youth Policy Forum's service, were originally presented at a forum in Washington, D.C., in January 2003. After World War I Freud was basically a pessimist. Due to a planned power outage on Friday, 1/14, between 8am-1pm PST, some services may be impacted. It is the belief that satisfaction ofindividual feelings and desires is our highest priority. mentioned in the second part, as well as Wilhelm Reich, one of the main Century of the Self Part 3 - The Policeman in Our Because Bernays was the first person to take Freud's ideas about human, beings and use them to manipulate the masses. Individuals said they would like to pay tax for welfare but when it came to voting time, they acted out of their desires. For example, in my youth, I found it odd that any products at all could be marketed to hippies, those bastions of non-materialism. Simple theme. It's not that the people are in charge but that the people's desires are in charge. Freud himself and his nephew Edward Bernays, who was the first to use psychological techniques in public relations, are discussed. His influence on the 20th century is widely regarded as massive. Im old enough to remember when lifestyle was first popularized as a sales term, and when pitches aimed at self-image were still a little ham-handed and obvious (e.g., What sort of man reads Playboy?). stream